A car wrap is adhered to directly on your motor vehicle as it is a hi-tech vinyl. The application is done very carefully and looks almost similar to a paint job. The way this hi-tech vinyl adheres on the car you would think the car has been painted. Car wraps and auto wraps are the definitions of the digital graphics printed on highly conformable films that are used for adverts on vehicles and fleets.
Prior to the developments of wraps the methods were chosen for branding vehicles was decal and paint lettering, but there were some negative effects that were discoloration, fading, and painting of the original letters. Car wraps come in a variety of sizes and directly applied on the original paint work. There is a careful application of the high conformable film vinyl on the vehicle, and as soon as it is ready to come off it peels and leaves the main paint fresh underneath.
Car wrapping is used as moving billboards commercially although there are some personal car owners that would like to wrap their cars. Advertising is the most used form of advertising on company cars, truck side advertising, and fleet livery as well as other good means of reaching out to thousands of customers daily.
The advantages of advertising with a car is it is easy to reach the target market, brand awareness and minimal costs. Advertising is good as they are seen on the road and that is advertising however if they go further to the direct markets to advertise to specific events like trade shows, concerts, colleges, sporting events, and campuses. Fleet livery is also beneficial because here the vehicle is driven to specific customers however other prospective customers in the area get to know of the brand.
Car wraps are preferred because they are easy to transform an old vehicle to a new one. Car wraps are good as they protect the main car color and if need be it can be removed and the original look recreated. Quality is important hence is you use the best wraps you can change the car of your car.
Marketing is the main purpose of car wraps but not beauty. It is easy to reach your target audience everywhere you go if your vehicle is branded with your services and products. Car wraps can either be done the car wholly or partly depending on how you would like them and the vehicle’s condition.
If you compare car wraps with other types of marketing you find that car wraps are inexpensive, cheap and mobile but not as aggressive. It is however easy to run an advert or do product awareness for so long if you do a good wrap. You can pass marketing messages to your target market using car wraps even in fleets, but also there is some uniformity that is maintained.